Iran SME exporters conference

Speech on borderless branding

Zoodel is a company established by the AirBNB contender, OrientSwiss. It’s founder, Michael Khoi wanted to do what Alibaba has done for Chinese manufacturing, but in Iran and for the neighbouring nations. For the launch of this Iranian exporter initiative Khoi had planned an introductory event in the prestigious Shahid Beheshti University – an event that would unite Iranian manufacturers, trade commerce heads of those neighbouring nations and industry professionals like our very own Creative Director, David Yaghoobi.

Borderless Branding was the title of David’s speech, given to an audience of nearly one thousand on the morning of the 5th of February 2016. In this speech David looked to highlight the changing world of communications and provide practical tips on how exporters can present a stronger brand presence internationally.