Nejdeh Hovanesian in TEDx University of Tehran,

Designpreneurship; a new school of thinking

TEDx is a spin-off franchise of the internationally popular TED Talks – an organisation that hosts speakers with 'ideas worth spreading'. The addition of the "x" in the title indicates its independence from main events, an independence that is carefully guided by the main brand so as to retain its all important essence.

Here in Iran, ‘TEDx University of Tehran’ is just one of those recognised branches, and one that would set the stage for Articulate, branding's very own Managing Director, Nejdeh Hovanessian. Coinciding with the launch of Articulate, branding’s brand identity on the 10th of November 2015, Nejdeh took to the stage to present a speech in Designpreneurship – enlightening the audience of the overlap and importance of design thinking in business.