Brand motor,

our process

Brand motor is Articulate’s proprietary process model for providing branding services which inspires our team in defining specific process paths for creation or optimisation of diverse business brands.

This iterative model is consisted of three phases and few stages in each phase. The first two phases form and run the central wheel of the motor and the third one acts as a parallel accelerating force.

This model emphasises on the key reality that branding is not the result of a linear process. Iteration and progress towards excellence is the critical part of this process that aims to mark the brand in the mind, heart and gut of its audience creatively, consistently and coherently.