720 degrees of articulation,

our view

Beyond what is commonly known as ‘360 degrees’ in today’s international Marcom practice, we believe that brands won’t get the real and sustainable prosperity, unless they internalise their identity and belief among their corporate members, before entering to the external world. That is why we are talking about the pervasive concept of ‘720 degrees of articulation’ in creating and developing brand ‘touchpoints’. By this we want to emphasise on the fact that there are numerous things that brands have to think about in their internal sphere, before entering the field of media advertisement; from content and design of their intranet, to organising HR engagement workshops, and to…